Nicor Gas Energy Efficiency Program Wins MEEA Award
NAPERVILLE, Ill. – Feb. 28, 2017 – energySMART, a Nicor Gas program, was recently honored by the Midwest Energy Efficiency Alliance (MEEA) for delivering groundbreaking advancements in energy efficiency. The Inspiring Efficiency through Marketing Award recognizes a marketing campaign, program or strategy aimed at increasing the adoption of energy efficient products and/or best practices in the Midwest region.
“We are excited to have been selected for this important award,” said Meena Beyers, managing director of Customer & Partner Engagement for Nicor Gas. “Our multicultural marketing strategy resulted in increased awareness and engagement in underserved communities. The campaign was developed and implemented with the guiding principle that all customers should be able to participate and engage in the program.”
The Inspiring Efficiency Awards recognizes Midwest leaders in five categories: leadership, education, impact, marketing and innovation. Nicor Gas' multicultural marketing strategy for energySMART not only increased adoption of energy efficient products in underserved markets, but also demonstrates a marketing strategy that can be implemented at a low cost and is easily replicable by any utility, government agency, nonprofit agency or implementation contractor as a best practice for marketing energy efficiency across the Midwest.
energySMART offers rebates, services and products to help Nicor Gas customers become more energy efficient in their homes and businesses. Currently in its sixth program year, energySMART has engaged more than 600,000 customers in 93 percent of the 656 communities served by Nicor Gas through participation in its energy-saving kit offering.
About Nicor Gas
Nicor Gas is one of seven natural gas distribution companies of Southern Company Gas, a wholly owned subsidiary of Southern Company (NYSE: SO). Nicor Gas serves more than 2.2 million customers in a service territory that encompasses most of the northern third of Illinois, excluding the city of Chicago. For more information, visit www.nicorgas.com.
About Southern Company Gas
Southern Company Gas is a wholly owned subsidiary of Atlanta-based Southern Company (NYSE:SO), America’s premier energy company. Southern Company Gas serves approximately 4.5 million natural gas utility customers through its regulated distribution companies in seven states and more than 1 million retail customers through its companies that market natural gas and related home services. Other nonutility businesses include investments in interstate gas pipelines, asset management for natural gas wholesale customers and ownership and operation of natural gas storage facilities. For more information, visit Southern Company Gas at www.southerncompanygas.com.
MEEA is the Midwest’s key proponent and resource for energy efficiency policy, helping to educate and advise a diverse agenda. Through partnerships, programs and a dynamic annual conference, MEEA curates a forward-thinking conversation to realize the economic and environmental benefits of energy efficiency. www.mwalliance.org.
Jae Miller | o: 630.388.2208 | c: 224.239.9354 | firstname.lastname@example.org